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Foreign-Language Editions - Only for the Largest Publishers?
NEW YORK (AdAge.com) -- The first foreign-language edition of Advertising Age launches this month in Central America, with the introduction of Advertising Age America Central y El Caribe by Grupo Cerca, a regional publishing company based in San Jose, Costa Rica.
The monthly print publication will cover seven Spanish-speaking countries in Central America and the Caribbean, including Panama, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua and the Dominican Republic. Many marketers and agencies take a similar approach, managing Central America as a region. Grupo Cerca already publishes regional magazines such as business title Mercados & Tendencias.
The new magazine kicks off May 18 with a week of launch events in Panama, the Dominican Republic, Guatemala and Costa Rica.
http://adage.com/globalnews/article?article_id=136482
What do you think about multiple language editions?
Replies to This Discussion
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Permalink Reply by David Wills on -
Hey, anything to widen the market... I live in Korea and everything out here's in both English and Korean.
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