How can my advertisers benefit from my magazine publication?

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Permalink Reply by Anderson Bender on October 6, 2009 at 3:23pm

First the name is all wrong and has no selling ability. Remember magazines have to be appealing and people must want to read. So the magazine primary audience would be entrepreneurs and small businesses so why not call it.

312 , I see you are from Chicago. This area Code covers the downtown market. Its cool modern and marketable. The magazine could still be focused on the areas you like with sections like:

Around the Loop – Business around the city

Daily Double – names after the political family empire there can be about politics

Give Don’t Forget – Which can cover the charity areas of the organization

Back to the Basics – for Entrepreneurs just starting out

And so on. Make it entertaining but still accomplish the message. If you do this advertisers will find value. You are free to use the idea I’m happy to help out.

Remember: 312!

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Permalink Reply by Arlissa Vaughn on October 6, 2009 at 9:48pm

Consider what kind of advertisers you are looking for...you will want to look for advertisers with products for your readers.

For example, job search engines like places where they know people are looking for extra money...your magazine would be a good fit because some people who start a new business do so to make more/extra money and might be looking for a job. Another example of an advertiser for your specialty mag could be banks or credit card companies who cater to small businesses. Be creative and I'm sure you can find advertisers who fit your readership.

BTW - In regards to Anderson Bender's slightly rude comment about your mag's name (he didn't even bother to try answering your real question about advertisers).... I like the acronym you came up with - Connects. However, what the acronym actually stands for is a bit confusing and long. Why does it have to be an acronym, why not just call the magazine "Connect" or "Connections"? Just a thought, but hopefully a contrasting view to the other comment you received so far. Good luck with the new mag!

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Permalink Reply by Anderson Bender on October 7, 2009 at 12:03am

With all due respect, to Arlissa I didn’t think or was trying to be rude. I like the name but considering what they were trying to accomplish the magazine needs to be simple from a cover stand point. People would be more likely to remember the 312 then Connect. In a world where Conde Nast cut Gourmet magazine as simple of a name as it gets if readers do not relate, they don’t buy, if they don’t buy, advertisers don’t advertise. You also have to look at other markets and names, if you type in connect magazine on the web, other magazines pop up, be unique, that was the entire suggestion about 312, not to be a critic of the idea just a way of making more lead way.

Arlissa Vaughn said:

Consider what kind of advertisers you are looking for...you will want to look for advertisers with products for your readers.

For example, job search engines like places where they know people are looking for extra money...your magazine would be a good fit because some people who start a new business do so to make more/extra money and might be looking for a job. Another example of an advertiser for your specialty mag could be banks or credit card companies who cater to small businesses. Be creative and I'm sure you can find advertisers who fit your readership.

BTW - In regards to Anderson Bender's slightly rude comment about your mag's name (he didn't even bother to try answering your real question about advertisers).... I like the acronym you came up with - Connects. However, what the acronym actually stands for is a bit confusing and long. Why does it have to be an acronym, why not just call the magazine "Connect" or "Connections"? Just a thought, but hopefully a contrasting view to the other comment you received so far. Good luck with the new mag!

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Permalink Reply by Les LaBranche on October 7, 2009 at 11:05pm

Thank you both for your insight and ideas. I like the idea of the 312 C.O.N.N.E.C.T.S , this will correspond well for where I'm trying to take the magazine. I intend on making the magazine global at some point, and the 312 gives me plenty of ideas.


I certainly like the idea of the job search engines, because there are many fed up and laid off people looking for a new avenue to generate income, and take care of their families.


I know that the acronym may be a little long, and confusing to people, but the actual meaning of it came from me networking with various small business and entrepreneur groups over the years, and I understood that the type of business that I was in needed a lot of networking with others to accomplish success, and at the same time people in business can relate to having a connection is important.

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Permalink Reply by Les LaBranche on October 9, 2009 at 6:44pm

This is a great idea, I will certainly implement this into the publication.

Shantil said:

You could have featured profiles for your advertisers. These could be large spreads with images (readers love images; give those advertisers a friendly face) and 1500+ words of useful text.

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