Running a sale

What's the best sale you've run (widest, most cost effective, ...?)

GUD's trying a "Pay what you want" (for our digital editions), and it's by far the best response we've gotten on a sale (in terms of both reach and "profit"), but it's still nowhere near what I'd like it to be.

It's a crowded market of want, but really, how wrong can you go paying as little as a penny? The question's not entirely rhetorical, as we haven't had hordes knocking our doors down to get their penny PDFs. Exposure, sure... and we've not sold "nothing" from it in the day or two it's run so far--people almost seem embarrassed to not pay a "fair" amount, but we'd rather they paid less than that and got a copy (or a copy of all five, for that matter).

See our sale: Pay what you want for GUD Magazine

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Permalink Reply by Fredrik Svensson on November 27, 2009 at 7:00am: Yes, I've read about GOOD and they are like you say funded by some trust. Please let me know how what happens from now on. I mean Radioheads campaign was hugely succesful and Paste were a bit unlucky with the recession. It was not the right time to stack up a huge debt.

Kaolin Fire said:
Thanks for the info on the Paste Magazine fallout--I hadn't gotten around to tracking that down. Sorry to hear how it worked for them.

GOOD magazine apparently did a similar thing, as well, but somehow--either with donations or more advertising, or I don't know what--seems to have weathered the lower-subscription-prices even for their physical copies.

OH! It's trust-funded. So, er, huh. A lot less worry about cost, a lot more worry about just "getting out there".; ▶ Reply to This