Corporate Advertisers

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Permalink Reply by MagazineLaunch on April 30, 2009 at 12:29pm

wow I would like to know that also. I have a Youth Sports Magazine here in the Augusta Ga Area.

I would like a Corp Advertiser as well

by us2usmagazine on Wed Nov 19, 2008 7:16 am (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:29pm

Definitely get your name out there online as much as possible.

We actually have media buyers contact us for our information. It probably helps that we have a health/green living magazine and that is the hot thing right now so maybe that has something to do with it. Companies want to be more eco friendly so maybe that's why they contacted us but it could be that we have our name out there as much as possible.

Also it will hard if you are a local magazine. I find that a lot of national companies only want national advertising. There may be some companies that will do it but it seems like the majority do not. We have some companies based in our distribution area that like the magazine but told us they only advertise in National magazines.

by Dweathers on Thu Nov 20, 2008 8:01 am (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:30pm

have any of you contact ad agencies to get advertisers. sending your media kit to the agencies for their clients. Please advise if you have and how this should work.

thnx

Postby us2usmagazine on Thu Nov 20, 2008 9:45 pm (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:30pm

us2usmagazine wrote:have any of you contact ad agencies to get advertisers. sending your media kit to the agencies for their clients. Please advise if you have and how this should work.

thnx


I have not done this. From what I can tell I would say have a lot of demographics and give them your distribution. Make it convincing that advertisers want to be in the magazine adn target your audience. You have a youth sports magazine so there will be a lot of companies that want to influence young kids and families.

When you contact them just mention these things. They will always take your media kit but i would make sure right off the bat you state who your audience is and what your distribution is so they don't have to dig for it. They probably get a ton of media kits and don't have time to sift through them.

by Dweathers on Fri Nov 21, 2008 7:05 am (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:31pm

Good Idea.. That is why the commercials to me were important now. I want to raise awareness not only too parents but kids to.

I am on NBC now but next week will be on vh1 and mtv. I will also be doing another ad over the weekend that will redo my commercial to include kids from around the city. It will also mention our free computer contest.

that is what i am working on. I have a sales meeting today and I am offering them 10% override on anyone they know that wants to jion forces under them. That is the part that is going sooo slow.

by us2usmagazine on Fri Nov 21, 2008 8:09 am (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:33pm

The secret term is "Agency of Record". Do a search for "Nike Agnecy of Record" or "Army Agency of Record" or "GEICO Agnecy of Record".

What you'll find is an article somewhere on the Web annoucing that Nike has selected XX & XX as their agency of record. Most times, the agency is the company's media buyer and they purchase ads for Nike or whoever. Once you find the agency, you'll have to find the person who's over media buying. It's a long tedious rode. I talked to an ad rep who sold a back page ad in a national magazine and it took him 7 months of courting, visits, hotels, dinner to close the deal. The ad was probably a $21,000 sell.

Good luck.

by Barbershop_Digest on Tue Nov 25, 2008 7:43 am (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:33pm

Just my 2 cents worth....because I enjoy this site sooooo much by reading about others misery?!!

Over the last 20 years in corporate print advertising sales.....I personally have NEVER contacted a single agency. Not one. The ad agencies send me the creative or ads to be run....but not once have I ever contacted them to get a decision to do something in any way. Not once. I have booked every Fortune 1000 company at some point for something over the years.

The companies themselves are the final decision makers. I have had hundreds of times where the company wanted to do the ad but...get this....the agency DIDN'T!!! Why? Because we would not give the agency a discount or we "went behind their backs"?!! (Agencies hate when ad sales go directly to the client. The client then realizes that they are being overcharged for nothing.) Guess who won that battle every time? The company. If a company wants to do an ad...they TELL the agency to send the creative. Agents in advertising are like agents in real estate. They are middle men who can ruin any deal becasue of THEIR commission greed. Never work with agencies for a decision.

So my question is, does anyone know how to get ahold of a Coca Cola, a Proctor and Gamble, a Nike, a KSwiss, a Skky Vodka, a Corona, a corporate company(the big gunz)



Get a company database subscription. For example....Hoover's. They have all the information to millions of companies and can be sorted by any criteria you want. They list all the decision makers, phone numbers, departments, gross sales, everything. Worth every penny. Just because they are a large company...will never mean they dislike your magazines audience. Sell your audience, concept, and pricing and it will never matter whether they want a "national" audience or not. Sell angles and reasons....not excuses.

Also...within large companies...like proctor and gamble for example...there can be dozens of decision makers for each product and division within each company. For example...Proctor and Gambles Iams dog food (crunchy brand) could say no...though Proctor and Gambles Iams dog food (wet brand) could say yes?!!!! I love big national companies. Learn about "brand managers" for each product. Any one of them can sign an insertion order today!!!

If someone says "talk to my agency". I immediately say..."let me ask you...is this something you want to do? If yes....then I have no problem with getting any creative from your agency at a later time...but the decision to be in our publication is ultimately yours. All I am doing now is simply BOOKING the spot. If you want it its yours and I will coordinate with your ad agency later. Can we at least go ahead and book the spot today?" (THEN SHUT UP!)

If a decision maker wants to do something.....no agency in the world will stop them. I have seen people get fired for arguing about whether or not to run an ad when the President of the company wanted to do it. (I actually heard over a conference call, a marketing manager get fired because they didn't want to run an ad and the boss did. I had never heard anything like it...though what would have happened if I had contacted the marketing person first to get a decision?) That is the power of only working with decision makers and never sproggs, agencies, or middle people. You get an answer TODAY...not tomorrow. Agencies can take 6 months to say no and 7 months to say yes!

by kbell on Tue Jan 27, 2009 3:11 pm (Pulled over from original http://www.magazinelaunch.com Forum)

Permalink Reply by MagazineLaunch on April 30, 2009 at 12:34pm

I was able to secure an ad for Stella Artois alcoholic beverage for my small regional magazine in the High Desert area of California through a local beverage distributing company for Budweiser. They contacted us and are co-oped for the ad. Try to get a hold of local distributors unless your magazine is national. The ad in my mag is the same I have seen in GQ and other large scale national magazines and I get lots of "how did you get them" questions that really ads to the publication and gives us a big time feel.

by hdliving on Thu Jan 29, 2009 11:30 pm (Pulled over from original http://www.magazinelaunch.com Forum)