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What site traffic stats do online advertisers want to see?
The last of my 3-question flood....
Site traffic is a common issue on the net, but I wanted to get some insight from people specifically involved with online periodical publishing, hence the question here.
What site traffic stats do online advertisers consider most important - Visitors per month, unique visitors, clickthrough, etc? => I'm referring to advertisers buying ad space on the site itself, not in the online periodical produced by the website.
Also, in the absence of involved (read "expensive") auditing processes, how can these numbers be presented with credibility? e.g. a "certified" printout from site stat software, data provided by the host, 3rd party auditor catering to small publishers, etc?
Any help appreciated!
by red55 on Sat Dec 27, 2008 7:59 pm (Pulled over from original http://www.magazinelaunch.com Forum)
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Replies to This Discussion
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Permalink Reply by MagazineLaunch on -
I would say all that info is important. Don't do too much but I think you need to have what you listed.
I wouldn't worry about getting certified. People will trust you. I wouldn't lie about anything. I can say I've never had anyone question anything and if they ask we tell them. If they like what you are doing they will want to advertise and believe you have a good product. Having something certified may help but I doubt it will make a big enough difference.
by Dweathers on Mon Dec 29, 2008 8:37 am (Pulled over from original http://www.magazinelaunch.com Forum) -
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Permalink Reply by MagazineLaunch on
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Put Google Analytics on your site. It does all of that for you. Who doesn't trust Google?
by Vistorpub on Thu Jan 15, 2009 10:03 pm (Pulled over from original http://www.magazinelaunch.com Forum) -
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Permalink Reply by MagazineLaunch on
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Google analytics is the way to go for sure - if you want even more detailed results you can use AwStats on your server.
by durden on Thu Apr 30, 2009 10:46 am (Pulled over from original http://www.magazinelaunch.com Forum) -
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