WE ARE STARTING A MAGAZINE - ARE YOU SAM?
Printing a prototype
1. how many will we really need to print out.
2. the economics of finding a print on demand outfit to do the job. My idea to do a really short run and just order more as needed.
3. What POD outfits out there can handle a glossy perfect bound prototype that looks like a real magazine?
by Jason_Ahlquist on Sat Jul 23, 2005 11:04 am (Pulled over from original http://www.magazinelaunch.com Forum)
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Permalink Reply by MagazineLaunch on -
Printing a full-blown prototype us usually not needed. There are three separate audiences you need to be communicating with: readers, advertisers, investors. Different preview pieces are required for each group. For readers, you need something that "typical" readers can react to in a focus group. The advertisers need a piece that will highlight the benefits from advertising in your publication. The investor piece must convince that audience that you are a solid investment and explain how they'll get their money back.
William Dunkerley
Publishing Consultant
Web: http://www.publishinghelp.com/consultant
by wdpc on Fri Nov 18, 2005 2:22 pm (Pulled over from original http://www.magazinelaunch.com Forum) -
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