Magazine Publishing | SAM - Starting a Magazine

WE ARE STARTING A MAGAZINE - ARE YOU SAM?

Help - I am the publisher of a magazine for women in Detroit. I contacted a local newspaper company regarding possible partnerships with their initiatives aimed at business women, events, etc. They contacted me to discuss this but also mentioned that they have a custom publishing department and how we could look at partnerships in that sense. What is the best way to approach this and offer some type of barter so that they might print my magazine with me offering them an ad in each issue or something. Not sure what I can offer to make it worth their while.

Postby ardine66 on Fri Aug 10, 2007 9:06 am (Pulled over from original http://www.magazinelaunch.com Forum)

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Right now in our current business environment, working with a newspaper to launch your own magazine isn't going to happen. Newspapers are reducing their staffs constantly and because of that they've had to find other markets to make money. Most of them have launched their own magazines now because they already have photographers, writers, prepress, and even printers to do the entire thing. So now, like you said, this company has their own custom publishing business because they're trying to find money where ever they can. Don't count on a newspaper for help - they are our competition now. I would suggest you walk away now and find another way to go about your launch.

by wsmith on Fri Aug 17, 2007 2:26 pm (Pulled over from original http://www.magazinelaunch.com Forum)

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