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Fredrik Svensson
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  • Stockholm
  • Sweden
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Fredrik Svensson's Discussions

Those bastards :)
4 Replies

Started this discussion. Last reply by Fredrik Svensson Sep. 23, 2009.

Cheap marketing for magazines...
8 Replies

Started this discussion. Last reply by Fredrik Svensson Oct. 9, 2009.

Myth about small magazines...
11 Replies

Started this discussion. Last reply by Fredrik Svensson Aug. 6, 2009.

 

Fredrik Svensson's Page

Latest Activity

Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
Yes, I've read about GOOD and they are like you say funded by some trust. Please let me know how what happens from now on. I mean Radioheads campaign was hugely succesful and Paste were a bit unlucky with the recession. It was not the right time to…
November 27, 2009
Fredrik Svensson replied to moha abdu's discussion 'Magazine Paper'
Of course it's a cheap solution, but it's a wise choice. But have you got an offer on 32 pages cover included!? You can probably save some more money there! Keep us posted!
November 27, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
Quiet a list :) Have to take some time to go through all the stuff. I think you should read about Paste on Google: http://en.wikipedia.org/wiki/Paste_(magazine) I think they made a huge mistake with their campaign. They got almost 30 000 new subscr…
November 21, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
My basic idea is that you can get these massive viral campaigns going, but only if you're good at PR!? Or what do you think!? I think it's very hard to be viral from your "little" community. It's all about being viral in the "mediaworld"!? It's bas…
November 20, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
Don’t get me wrong! I think you’re brilliant! You’ve got the goods to succeed! I just love to discuss back and forth with intelligent people. Maybe something good will come out of it! When I think about it, we have been doing “similar” campaigns. T…
November 20, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
I have another couple of ideas! 1. Is there any publicity value for you with this campaign? 2. Isn't this basically a short term viral campaign that doesn't work in the long run?
November 20, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
Really interesting stuff! And I would be happy to continue this discussion with you when you have the time! This English magazine have a model where they sell pdf:s as well as a paper version. Not pay what you want, but rather cheap: www.backpassma…
November 20, 2009
Fredrik Svensson replied to Keith Tauber's discussion 'Formula for figuring out the price to charge for advertising in a new magazine help'
Forgot! CPT = Cost Per Thousand and CPM = Cost Per Mille The same thing, just different terms
November 20, 2009
Fredrik Svensson replied to Keith Tauber's discussion 'Formula for figuring out the price to charge for advertising in a new magazine help'
I can help you further on, but let's start with this...
November 20, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
That's really strange!?? Why do you think it's that way that they pay the full price? I know that they have tried this concept on concerts and sports events, but I'm not sure how it has worked out. But GUD is a printed magazine and right now you a…
November 19, 2009
Fredrik Svensson replied to Keith Tauber's discussion 'Formula for figuring out the price to charge for advertising in a new magazine help'
CPT is the basic price model for advertising in magazines. Read more about it on the Internet.
November 19, 2009
Fredrik Svensson replied to Kaolin Fire's discussion 'Running a sale'
Really interesting! But don't you think this is very short term? I mean if people expect in the future that they will have this possibility why should they pay the full price? Don't mean to criticize, just interested in your thoughts. Can’t say tha…
November 19, 2009
Shantil replied to Fredrik Svensson's discussion 'Cheap marketing for magazines...'
Rick, I don't work for one particular magazine; we have many magazine clients that we do continual work for. The company I am with (Infoswell Media, Inc.) helps publishers build up and promote their current or new publications--whether it be though…
November 2, 2009
Fredrik Svensson replied to Anderson Bender's discussion 'Free Magazine vs. Paid Magazine'
Bloody hell like Gordon Ramsay would say. Here we have all these brilliant people and you can't give the man a decent answer. This is basics for anyone that has worked with the financial stuff of magazines and newspapers. I can tell you that there…
October 9, 2009
Fredrik Svensson replied to Fredrik Svensson's discussion 'Cheap marketing for magazines...'
October 9, 2009
Fredrik Svensson replied to Fredrik Svensson's discussion 'Cheap marketing for magazines...'
Shantil! Forgot! I have seen that you are promoting social media like Twitter that's why I'm asking. Looking forward to your answer.
October 9, 2009

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At 10:46am on July 20, 2009, Tyler Waylett said…
welcome and looking forward to learning more about your publication.
 
 
 

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