A policy on advertorials on a webzine?
We're in the process of launching a new webzine, and setting out policy for advertisers. Already, two or three potential advertisers have approached us with ideas for editorial content. In my print magazine days, advertorials were easy to set out from main editorial content: the fonts and layout were slightly different, and you placed the word Advertisement (or Advertiser Sponsored Content, or something like) at the top of the page and everyone understood what it was.Any suggestions for dealing…See More
