Magazine Unique Niche

I was just reading about the launch of Enliven http://www.magazinelaunch.com/launches/atlanta/enliven-atlanta-maga... and enjoyed both the positive positioning as well as differentiation.

It's very hard to launch a regional that has something unique to offer as many regional publications have some shared lifestyle coverage. Keeping that unique value in front of readers and getting a core enthusiast audience team involved and interacting is key.

Keep it real and best wishes to Enliven in their magazine launch!